Friday Nights on Pierson – Vendor Participation

To participate as a pop-up vendor, a food vendor, or a food truck at our event, please follow these clear steps:


1) Obtain Your Business License:

  • Apply for your business license online:

If you have any questions about obtaining a business license, contact Kat Palmer at kpalmer@cityofdhs.org or at (760) 329-6411 Ext. 241

2) Pay the Vendor Fee:

  • There is a $50 fee per Friday for pop-up food vendors.
  • For licensed food trucks and non-food pop-up vendors, the fee is $25.
    • Licensed Riverside County Food Trucks must obtain a City of DHS Food Truck Permit online.
  • The fee must be paid on the day of the event before setting up.

3) Complete the Friday Nights On Pierson Application:


Once you have obtained your business license and completed the necessary forms, please contact Erick Becerril, Community Programs Manager, at ebecerril@cityofdhs.org. Once you have been approved you will receive an email with instructions for the event.

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